Lots of suits, but not a lot of ties. We must be at a conference for ad operations. It is 8:30 in the morning and the crowd is rolling in to get some bagels, fruit and coffee. As we head into the conference room, blackberry’s are typing and laptops are out. The seats are like an old stadium as there might be 3 inches between each chair. The crowd is settling in and the bells are ringing to start the conference. Lights are down and it begins…
Join us Monday, November 16 at the IAB Ad Operations Summit in New York!
For the 3rd year in a row Operative is the Principal Sponsor of the Event, and we are PSYCHED about this year’s agenda. The theme for the summit is, ‘The Path to True Operational Efficiency’- one that is SURE to prompt heated debate and controversy as the publisher and agency attendees take a look back at 2009 and hash out the people, processes and technologies that will spawn revenue growth in 2010.
Operative team members Mike Leo, Lorne Brown, Geoff Petkus, Manu Warikoo, Joseph Dressler, and David Ponte will all be in attendance, so come say hi!
If you are not attending the event, we invite you to follow our blog on Monday as the team posts anecdotes, insights and compelling arguments overheard throughout the day.
We look forward to the IAB Ad Operations Summit- and stay tuned for NEW Operative announcements!
