Did you miss DPAC on June 24 at the Millennium Hotel? Are you interested in some of the results of the Operative and DM2PRO State of the Industry survey? Do you want a sneak peak into Operative.One?
No problem.
Download the Operative presentation by clicking on the below link.
Operative at DPAC Conference_6-24-10
Also, for access to our white paper, State of the Industry: Digital Operations, CLICK HERE. Read more…
Operative Survey: The State of the Industry- Digital Operations
For the last 2 weeks, we’ve been working with the team at DM2PRO to survey the digital advertising community about the current state of affairs:
- Growing need for data integration among all players in the ecosystem
- Blurring lines between publisher, agency, brand and network roles and responsibilities
- As we continue to innovate, our inability to adopt those innovations is holding us back!
- Fragmentation is NOT going away….and agencies, publishers, brands, advertisers and networks alike need to stop losing money and bring our systems together to compete effectively. Read more…
Operative partnered with the team from DM2PRO to survey digital publishers and agencies about the people, processes and tools required to run a profitable advertising business. At DPAC today, we’ve released the findings. Take a look at some of analysis we’ve gathered.
More than 339 self-identified publishers weighed in during a one-week period, ample enough indication that we’d struck a nerve with our subject matter. While many of them without doubt juggle “cross-media” campaigns with their traditional content channels and the Web, we went a step farther, asking, “What percent of all your current campaigns includes three or more media (e.g. a mobile, video and display component in a single order)?”
For a slight majority of respondents, such campaigns are still a rarity. But, for the other half, they range from 10%-25% for a little more than a fifth of respondents, to greater than half all campaigns for the top 10% of publishers.
To read more survey results, check out the below PDF.
DPAC_Presentation_Sample survey findings
For more information, please click here.
