How Publishers can drive revenue- Being ‘easy to do business with’ is KEY

In the Operative-sponsored Industry Participant Breakfast on Monday morning at the iMedia Agency Summitin Scottsdale, Arizona, three Senior Sales Executives sat on a panel to discuss ways to drive digital advertising revenue in 2010.  Participants included: Moderator:     Mike Leo, CEO and President, Operative Panel: Cheryl Lucanegro, SVP Advertising Sales, Pandora Tom O’Regan, SVP Advertising Sales, The Street.com Andrew […]

Picasso never had to follow a tech spec!

Our top tips to help Creative Houses and clients get highly creative creatives working! When you work with a publisher that likes to dazzle their audience with the latest shiny ads and takeovers on a regular basis, you get used to a lot; takeovers, sidekick and pushdown ads that move the entire page around, pagemorphs, […]

Drum Roll, please … introducing our Brand New … and as ‘Never Seen on TV’ … Operative Ad Ops Blog

Glad you’re here and welcome to the inaugural post of our soon-to-be infamous Ad Ops Blog!  Over the next weeks and months (and years and millenniums …), we’ll be discussing ‘everything Ad Ops’ – from processes and best practices that will make your Ad Operations hum, to the latest developments in technology that will make […]

Bye, Bye Those Big Upfront Buys…Digital Advertising on the Move

Thanks to RJ Lewis’s post on Friday of last week, I found an awesome video. Last week at the WPP/24/7 Real Media Summit in NYC, they kicked off the conference with a 9 minute video parodying the death of traditional media.  Sir Martin Sorrell clearly focusing the company on digital media suggesting that they currently spend […]

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