Posted by Tim McMinn on December 8, 2009 · Leave a Comment
In the Operative-sponsored Industry Participant Breakfast on Monday morning at the iMedia Agency Summitin Scottsdale, Arizona, three Senior Sales Executives sat on a panel to discuss ways to drive digital advertising revenue in 2010. Participants included: Moderator: Mike Leo, CEO and President, Operative Panel: Cheryl Lucanegro, SVP Advertising Sales, Pandora Tom O’Regan, SVP Advertising Sales, The Street.com Andrew [...]
Posted by managedservices on July 24, 2009 · Leave a Comment
Our top tips to help Creative Houses and clients get highly creative creatives working! When you work with a publisher that likes to dazzle their audience with the latest shiny ads and takeovers on a regular basis, you get used to a lot; takeovers, sidekick and pushdown ads that move the entire page around, pagemorphs, [...]
Posted by managedservices on July 10, 2009 · 1 Comment
Glad you’re here and welcome to the inaugural post of our soon-to-be infamous Ad Ops Blog! Over the next weeks and months (and years and millenniums …), we’ll be discussing ‘everything Ad Ops’ – from processes and best practices that will make your Ad Operations hum, to the latest developments in technology that will make [...]
Posted by Lorne Brown on June 15, 2009 · 1 Comment
Thanks to RJ Lewis’s post on Friday of last week, I found an awesome video. Last week at the WPP/24/7 Real Media Summit in NYC, they kicked off the conference with a 9 minute video parodying the death of traditional media. Sir Martin Sorrell clearly focusing the company on digital media suggesting that they currently spend [...]