Operative Blog

We are at the Winter Client Summit 2010 at the Norwood Club in New York City.  Clients from Wall Street Journal Digital Network, NBCU, Reuters, MySpace, Cars.com, Top 10 Reviews, SmartMoney, Geeknet Inc, and National Public Media to name a few, are here today to provide input into the Operative road map, share experiences about their digital advertising businesses in 2009 and how they plan to grow in 2010. 

Keep following us for updates on themes, discussions, and debates from the Client Summit.

And- check out out tweets @OperativeInc

Manu is introducing OperativeOne, the working name for our new platform and the result of a year of some serious work. We will be releasing more products based on this platform in the next 9 months then we have released in the last 9 years. There is tons of Blue Ocean here. Lots of tough BUSINESS problems in the digital media space that need to be solved that are not being addressed. We will be addressing them. Some products…Partner360, Campaign360, AdIntel..more to come.
Lots of smiles here at the Operative client summit, both from clients and a very proud team.