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    Why CROs Should Invest In Ad Operations

      Imagine you are a media sales CRO: your sellers are bringing in good deals, but you’re not collecting on 100% of the revenue you’re booking. You can see revenue leaking out of your organization, but you can’t determine why. Why do you bill significantly less than you book? The problem lies in ad operations, […]

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    What Happened at the Yieldex Executive Summit

    On October 1st, Yieldex held its 5th annual Executive Summit at the Harvard Club in NYC. The day consisted of discussion and debate around emerging challenges and trends in online advertising. As a co-sponsor of the event with MediaMath, Operative’s CEO Lorne Brown moderated a panel with guests Eric Franchi from Undertone, Mark Bernstein from […]

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    Selling Media in 2014: 6 Video Case Studies

    At our AdRevenue & Ops Summit this year, we asked 6 digital advertising leaders to speak about the most important changes they were making to introduce new revenue streams into their organizations. The results showed a shifting landscape of innovation with an emphasis on the relationship between the people, processes and technologies that make up […]

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    The Perfectionist’s Guide To Ad Operations: Part 2

    Nobody ever said that managing hundreds of campaigns across dozens of systems is easy.  We’re not saying that either. In fact, guaranteeing successful delivery across all of your campaigns is so difficult and cumbersome, that publishers who simply hit their impression goals are often at a significant advantage over those that don’t.  But we’re here […]

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Webinar Rewind: How to Think Like a Marketer for Publishers

Posted by on March 12, 2013

If you missed our recent webinar, How to Think Like a Marketer for Publishers, fear not! The on-demand version is now available, and it would make for a perfect pairing with a salad, sandwich or cup of soup during an upcoming lunch break. The discussion is led by Peter Cousins, Operative’s recently appointed CTO (and […]

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“Advertising Effectiveness for Cross-Screen Models” Webinar Recap

Posted by on March 1, 2013

  On Thursday, February 28th, Operative’s SVP of Marketing, Matt Gay joined Jumptap’s Senior Director of Product, Matt Tengler in an IAB-hosed webinar titled “Advertising Effectiveness for Cross-Screen Model.” If you’ve missed it, or would like to hear it again, you can view the webinar below. The webinar features a frank discussion of the challenges […]

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The Story of Ad Operations Assistance: From Errors to Efficiency

Posted by on February 28, 2013

From high error rates to lengthy turn around times, the challenges of running operations internally can be daunting. Here’s the story of XYZ Media Company and the efficiency gains it received from outsourcing.

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The Cross Screen Evolution

Posted by on February 26, 2013

As consumers flit from computer, to mobile device to iTV, advertisers engage in a game of catch-up. Intuitively, cross-screen campaigns are the right way to market, but the challenges are legion, both for the publisher and advertiser. OpEd editor Tim McMinn sat down with Matt Gay, SVP of Marketing  to learn about some of the […]

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Lorne Brown Unplugged: Operative’s New CEO Looks Ahead in 2013

Posted by on February 22, 2013

Lorne Brown, Operative’s President & CEO sees 2013 as the year of the customer. Throughout 2013, he sees sustaining Operative’s incredible growth as his biggest challenge. The company has enjoyed 30% year-over-year growth since its emergence into the software business. What’s his strategy for 2013? In Lorne’s own words: “What’s going to help us grow […]

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Webinar Re-Cap: Increase Your RFP Response Rate

Posted by on February 18, 2013

Missed the February 13, 2013 webinar Increase Your RFP Response Rate? Watch the replay. The webinar featured a candid conversation between Don Amboyer, Operative’s Managing Director for Europe, and Travis Howe, Senior Vice President for Planning and Ad Operations for SONY North and South America. Two years ago, SONY realized that in order to scale […]

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The Unhappy Hour for Publishers

Posted by on February 18, 2013

Ahhh … The Good Ol’ Days of Media Twenty years ago, life was good for media owners. After years of honing sales models and nurturing their advertiser relationships, they could count on comfortable ad sales margins. In fact, traditional media models worked so well because the cost to service them was close to just 5% […]

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Seven Ways to Boost Mobile CPMs

Posted by on February 15, 2013

A few weeks ago, I explored some of the reasons why mobile CPMs are low, but predicted they’d grow in the coming months. To be sure, many of the reasons outlined concerned the advertiser’s comfort level with the channel. But that doesn’t mean publishers are helpless in the face of change. In fact, we at […]

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Reporting & Analytics: The Science Behind Revenue Forecasts

Posted by on February 12, 2013

Last week, my colleague wrote about the importance of shoring-up CPMs using rules-enforced price floors. The price floor, as Fatou Bah, explains, is the absolute lowest price inventory should be sold at while still delivering an acceptable profit margin. Once that is settled, how does a media company or ad network track and gain insight […]

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Audio Ads Give Pandora Mobile Lift

Posted by on February 6, 2013

Since more than 80% of Pandora listeners use the service from their mobile devices, it’s fair to say that Pandora has become the nation’s mobile powerhouse. Learning how to monetize mobile – and monetize it effectively – is obviously a top priority for Pandora. Don’t let the title of this article fool you into believing […]