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    Publishers, Don’t Let RFPs Drain Your Profits

    This is the story of how we developed our newest product offering: RFP Completion Services. About eight months ago, we had a conversation with one of the leading sports media publishers that receives over 100 RFPs per month. After a deep-dive evaluation of their ad ops processes, we discovered that their biggest bottleneck lied in […]

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    Agency Ad Ops is a Product, Not a Delivery System

      There’s ad ops, and then there’s premium ad ops. The former is a service. The latter is a monetizable product. The difference? Delivery. Agency ad operations is an intricate business, dependent on variable factors like client relationships, strokes of creative genius, and insight into consumer behaviors. But the business of advertising is rooted in […]

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    When RFP Means Restrain from Productivity

    If you could devote 1,600 hours to any one aspect of your ad business each month, you’d likely choose to allocate all of that time to RFP response, right? Absolutely… not! The notion of having to respond to an increasing amount of RFPs is certainly a good “problem” to have, but good can turn sour […]

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    3 Key Takeaways from AdMonsters OPS TV 2013

    “Most of the growth in web and mobile video is going to be coming from display advertising dollars, not television advertising dollars.” – Dave Morgan | Founder & CEO, Simulmedia For an audience that was chomping at the bit for the possibility to break into the $70 billion domestic TV advertising market, this came off […]

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Webinar Re-Cap: Increase Your RFP Response Rate

Posted by on February 18, 2013

Missed the February 13, 2013 webinar Increase Your RFP Response Rate? Watch the replay. The webinar featured a candid conversation between Don Amboyer, Operative’s Managing Director for Europe, and Travis Howe, Senior Vice President for Planning and Ad Operations for SONY North and South America. Two years ago, SONY realized that in order to scale […]

5:30 Epidemic The Unhappy Hour

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The Unhappy Hour for Publishers

Posted by on February 18, 2013

Ahhh … The Good Ol’ Days of Media Twenty years ago, life was good for media owners. After years of honing sales models and nurturing their advertiser relationships, they could count on comfortable ad sales margins. In fact, traditional media models worked so well because the cost to service them was close to just 5% […]

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Seven Ways to Boost Mobile CPMs

Posted by on February 15, 2013

A few weeks ago, I explored some of the reasons why mobile CPMs are low, but predicted they’d grow in the coming months. To be sure, many of the reasons outlined concerned the advertiser’s comfort level with the channel. But that doesn’t mean publishers are helpless in the face of change. In fact, we at […]

Revenue Forcasting Operative

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Reporting & Analytics: The Science Behind Revenue Forecasts

Posted by on February 12, 2013

Last week, my colleague wrote about the importance of shoring-up CPMs using rules-enforced price floors. The price floor, as Fatou Bah, explains, is the absolute lowest price inventory should be sold at while still delivering an acceptable profit margin. Once that is settled, how does a media company or ad network track and gain insight […]

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Audio Ads Give Pandora Mobile Lift

Posted by on February 6, 2013

Since more than 80% of Pandora listeners use the service from their mobile devices, it’s fair to say that Pandora has become the nation’s mobile powerhouse. Learning how to monetize mobile – and monetize it effectively – is obviously a top priority for Pandora. Don’t let the title of this article fool you into believing […]

RFP Process Advertising

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Can RFP Turnaround be Reduced by 50%?

Posted by on February 6, 2013

  For many publishers, responding to RFPs is an enormously manual effort. To make matters worse, each proposal touches a wide swath of people within the organization, from the sales reps and sales planner, to the trafficker who must look up inventory availability and the executive who may need to sign-off on the end deal […]

Floor Pricing CPMs

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Shore-Up Your CPMs with Ruled-Enforced Floor Pricing

Posted by on February 4, 2013

Inventory for digital ads is a highly perishable commodity. Its short shelf life means that publishers and ad networks must maintain the right balance between selling inventory at CPMs that reflect its true value, and missing the opportunity to monetize it at all. For sales teams tasked with moving inventory, the temptation to lower CPMs […]

Sell Local Easier Said Than Done

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Selling Local: Easier Said Than Done

Posted by on January 31, 2013

Putting feet on the street to sell to local business is one of the hardest things for a company to succeed at.  We’re lucky enough to work with a few companies who have managed to KILL IT in local sales (think local car dealership commercials). Their challenge now is teaching their sales people a new […]

PrintOrDigitalFC

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Print Or Digital Ads? Consumers Choose Print

Posted by on January 29, 2013

In a recent study, The State of Online Advertising, Adobe asked 1,000 consumers and 250 marketers to describe their beliefs and attitudes with regards to both online and print advertising. The results are eye opening. On one hand, the results clearly indicate that print advertising is still very critical to building brand loyalty and to […]

BuildvsBuyFC

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You’ve Built Your Ad Server and Optimization System – Time To Move to An Order Management System?

Posted by on January 28, 2013

As a unique digital media business, you’ve put together a strong product team, one that designed the ad server that differentiates you in the market, as well as the revenue optimizer that drives significant value for your clients. So does that mean you should take on the order management system you need to process your […]