A publisher has to decide: 1. All in- is it brand advertising? or 2. Are they optimizing for networks? A media company is based on the content and the sales force. It is practically impossible to have a hybrid strategy and not lose value for your brand. Most companies work with zero partners or more [...]
Gordon McLeod, President, The Wall Street Journal Digital Network The Evolution of Content 1. Paid content should be free. Once free, always free is a myth. The hybrid model is the ultimate access with a paid and free model in the same market. Drive traffic with free but keep the audience with paid. Try to also [...]
A lot of time is spent online, but we do not know exactly when and where. Traditional information is moving from offline to online. Advertising models have not kept up with these changes. Page views, impressions, friends, Tweets, buzz, uniques, etc are all ways in which people are buying media. The Olympics has AS MANY mobile [...]
Bryan Wiener , CEO, 360I Bryan is convinced that we are in the golden age of needing an agency for these 3 reasons: 1. Consumers are in control 2. Content is everywhere 3. Innovation is critical Yes, the current agency model is broken, but it can be fixed to become more relevant than ever before. Currently, agencies [...]
The Internet is allowing people to report, read, comment and blog about the news. The web has encouraged opinion editorial and not just facts. This landscape is changing the way we consume content. The Huffington Post averages 2 million comments a month. Consumers want a chance to interact with the news and to allow people to [...]
Tolman Geffs Co-President The Jordan, Edmiston Group, Inc. In the last 2 years, there has been a major drop in acquisitions in the online advertising industry, but we are starting to see a rebound in activity and value. Brand advertising has taken a huge hit, while direct and promotional advertising have spiked. This does not [...]
Welcome to the IAB Annual Leadership Meeting, “Ecosystem 2.0, Revenue the next wave“. 650 digital media leaders are here in Carlsbad, California- 30% more attendees than last year. It’s Monday morning, February 22, and one of the resounding messages so far has been the fact that interactive marketing will grow next year. 2010 is about new [...]
That seems to be the latest measurement buzz word. Now…let me ask in a different way. Can your Ad Sales and Ad Ops teams scale to achieve the NEW technical demands of media buyers? In 2010, digital publishers in the US and Europe that are not a top 20 site in their market, will leave [...]
“It’s with great excitement that we introduce the 2010 OnMedia 100. This fresh batch of the hottest emerging companies in digital advertising joins illustrious alumni and gives us a great deal of insight into the coming trends in monetization… The 2010 OnMedia 100 winners have survived the upheaval of 2009 and are positioned to advance [...]
The end of a decade. A time for prediction, review and a double dose of ‘best of’ lists. So, let’s think… just what does the future hold? Well, Spain will win the World Cup. In the UK, Conservatives will win the General Election. And, according to this Government commissioned report, we’re set for fewer butchers [...]
