Managed Services
Posts and commentary from the author ‘Managed Services’ reflect the inner thoughts, best practices, and strategies learned and applied by the global ad operations team at Operative. The Operations staff, whose experience represents more than 100 years in online advertising, is comprised of:
- Business Managers who fight for their publisher and agency clients on a day-to-day basis, and help guide their clients to operational efficiency
- Traffic Managers that know ad serving, trafficking and rich media better than anyone in the industry. So much so that they have nightmares and sweet dreams of ad tags, creative units, and utopia: a world where TROUBLE-SHOOTING does not exist
- Inventory Managers that abide by IAB standards, and strategize on ways in which to help publisher and agency clients maximize and optimize ad inventory
- Engineers, Researchers and Analysts that spend every hour of every day detecting new technologies, devising best practice processes, and evaluating reports that will help our clients make better business decisions
- Executive Managers that oftentimes act as Ad Ops therapists. They help keep the team motivated, challenged, and focused on client relations. These folks eat, breathe and sleep Ad Ops…and they wouldn’t want it any other way.
Talk about passion, this group, collectively, feels so much passion about ad operations you could call them ad ops vigilantes (or, ninjas).