Comments for Operative Blog http://blog.operative.com Operative blog Tue, 13 Dec 2011 16:33:47 -0400 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Stop giving money back! by Jason http://blog.operative.com/2009/11/16/stop-giving-money-back/comment-page-1/#comment-1953 Jason Tue, 13 Dec 2011 16:33:47 +0000 http://blog.operative.com/?p=549#comment-1953 Is the Making Peace PDF document still available? The link doesn't work. Is the Making Peace PDF document still available? The link doesn’t work.

]]> Comment on What’s the best way to train a new trafficker? The top 5 things to consider when on-boarding an ad trafficking novice by Patrick Bevilacqua http://blog.operative.com/2010/08/06/what%e2%80%99s-the-best-way-to-train-a-new-trafficker-the-top-5-things-to-consider-when-on-boarding-an-ad-trafficking-novice/comment-page-1/#comment-1939 Patrick Bevilacqua Tue, 29 Nov 2011 17:16:56 +0000 http://blog.operative.com/?p=839#comment-1939 <a href="#comment-1936" rel="nofollow">@Rajesh R</a> Hi Rajesh, A portion of what you noted can definitely be considered trafficking which thus would allow you to consider yourself a "trafficker." The term "trafficking" has many different duties associated to it so there isn't really an all-encompassing list of duties that someone could lay down on a piece of paper and point to. You look to be well on your way though to getting great experience so soak up as much as possible! Best, Patrick @Rajesh R
Hi Rajesh,

A portion of what you noted can definitely be considered trafficking which thus would allow you to consider yourself a “trafficker.” The term “trafficking” has many different duties associated to it so there isn’t really an all-encompassing list of duties that someone could lay down on a piece of paper and point to.

You look to be well on your way though to getting great experience so soak up as much as possible!

Best,
Patrick

]]> Comment on What’s the best way to train a new trafficker? The top 5 things to consider when on-boarding an ad trafficking novice by Rajesh R http://blog.operative.com/2010/08/06/what%e2%80%99s-the-best-way-to-train-a-new-trafficker-the-top-5-things-to-consider-when-on-boarding-an-ad-trafficking-novice/comment-page-1/#comment-1936 Rajesh R Mon, 28 Nov 2011 08:05:35 +0000 http://blog.operative.com/?p=839#comment-1936 Hi What are the main responsibilities of Ad trafficker. I'm currently trafficking ads (just checking creative, uploading creative, Setup the campaigns & optimization work. that's it) using Atlas/DFA & few demand side platforms. Are these things enough to be an Ad trafficker & can I say 'I'm an Ad trafficker? If not, what else i need to learn? Thanks, Rajesh Rajendran Hi

What are the main responsibilities of Ad trafficker. I’m currently trafficking ads (just checking creative, uploading creative, Setup the campaigns & optimization work. that’s it) using Atlas/DFA & few demand side platforms. Are these things enough to be an Ad trafficker & can I say ‘I’m an Ad trafficker? If not, what else i need to learn?

Thanks,
Rajesh Rajendran

]]> Comment on Media Productization: Realizing the True Value of Your Online Assets by Operative Monday Mashup 11/21/11 | Operative Blog http://blog.operative.com/2011/11/14/media-productization-realizing-the-true-value-of-your-online-assets/comment-page-1/#comment-1926 Operative Monday Mashup 11/21/11 | Operative Blog Mon, 21 Nov 2011 16:53:03 +0000 http://blog.operative.com/?p=1218#comment-1926 [...] Operative Blog: What is Media Productization? How Can Publishers Leverage it to Realize the True Val... [...] [...] Operative Blog: What is Media Productization? How Can Publishers Leverage it to Realize the True Val… [...]

]]> Comment on MediaOcean: The Merger Between DDS and MediaBank by Operative Monday Mashup 11/14/11 | Operative Blog http://blog.operative.com/2011/09/26/mediaoceanmerger/comment-page-1/#comment-1916 Operative Monday Mashup 11/14/11 | Operative Blog Tue, 15 Nov 2011 14:40:05 +0000 http://blog.operative.com/?p=1110#comment-1916 [...] Guarding Your Hen House” blog last February, and most recently in our post about the MediaBank and Donovan Data Systems merger, with respect to the ad tech “middle men”, e.g. ad networks and exchanges, and other point [...] [...] Guarding Your Hen House” blog last February, and most recently in our post about the MediaBank and Donovan Data Systems merger, with respect to the ad tech “middle men”, e.g. ad networks and exchanges, and other point [...]

]]> Comment on Innovation or Efficiency? You CAN Have Your Cake AND Eat it Too. by Online Video Ads Growing; The Promise Of Banner Ads; MDC Arms For Procurment http://blog.operative.com/2011/11/14/innovation-or-effeciency-you-can-have-your-cake-and-eat-it-too/comment-page-1/#comment-1915 Online Video Ads Growing; The Promise Of Banner Ads; MDC Arms For Procurment Tue, 15 Nov 2011 05:04:35 +0000 http://blog.operative.com/?p=1200#comment-1915 [...] On Operative's company blog, CEO Mike Leo writes that consolidation is not happening at least if his company's stats are to be believed: "The number of requests to integrate with our platform is three times what they were just two years ago. These numbers and the activity in the space indicate to me, that consolidation is not happening. The reality is that for every company that is bought, two to three are being created, and driving the need for solutions that solve very big problems." Read more on the (Operative's?) Operating System model. [...] [...] On Operative's company blog, CEO Mike Leo writes that consolidation is not happening at least if his company's stats are to be believed: "The number of requests to integrate with our platform is three times what they were just two years ago. These numbers and the activity in the space indicate to me, that consolidation is not happening. The reality is that for every company that is bought, two to three are being created, and driving the need for solutions that solve very big problems." Read more on the (Operative's?) Operating System model. [...]

]]> Comment on Who’s Guarding your Hen House? by Operative Monday Mashup 11/14/11 | Operative Blog http://blog.operative.com/2011/02/22/who%e2%80%99s-guarding-your-hen-house/comment-page-1/#comment-1914 Operative Monday Mashup 11/14/11 | Operative Blog Mon, 14 Nov 2011 20:30:00 +0000 http://blog.operative.com/?p=994#comment-1914 [...] point too, @bmorrissey!  We’ve been talking about this for the past year now beginning with our“Who’s Guarding Your Hen House” blog last February, and most recently in our post about the MediaBank and Donovan Data Systems [...] [...] point too, @bmorrissey!  We’ve been talking about this for the past year now beginning with our“Who’s Guarding Your Hen House” blog last February, and most recently in our post about the MediaBank and Donovan Data Systems [...]

]]> Comment on MediaOcean: The Merger Between DDS and MediaBank by Innovation or Effeciency? You CAN Have Your Cake AND Eat it Too. | Operative Blog http://blog.operative.com/2011/09/26/mediaoceanmerger/comment-page-1/#comment-1913 Innovation or Effeciency? You CAN Have Your Cake AND Eat it Too. | Operative Blog Mon, 14 Nov 2011 20:13:41 +0000 http://blog.operative.com/?p=1110#comment-1913 [...] one on the buy-side and one on the sell-side.  And this is one reason we were excited about the MediaOcean announcement a few weeks [...] [...] one on the buy-side and one on the sell-side.  And this is one reason we were excited about the MediaOcean announcement a few weeks [...]

]]> Comment on Managing Your Digital Ad Business – Why CRM is Not Enough by Operative Monday Mashup 10/24/11 | Operative Blog http://blog.operative.com/2011/10/18/whycrmisnotenough/comment-page-1/#comment-1873 Operative Monday Mashup 10/24/11 | Operative Blog Mon, 24 Oct 2011 16:19:45 +0000 http://blog.operative.com/?p=1156#comment-1873 [...] Operative Blog: Managing Your Digital Ad Business:  Why CRM is Not Enough [...] [...] Operative Blog: Managing Your Digital Ad Business:  Why CRM is Not Enough [...]

]]> Comment on MediaOcean: The Merger Between DDS and MediaBank by Operative's Monday Mashup 10/3/11 | Operative Blog http://blog.operative.com/2011/09/26/mediaoceanmerger/comment-page-1/#comment-1839 Operative's Monday Mashup 10/3/11 | Operative Blog Mon, 03 Oct 2011 13:36:50 +0000 http://blog.operative.com/?p=1110#comment-1839 [...] Operative Blog: MediaOcean: The Merger Between DDS and MediaBank [...] [...] Operative Blog: MediaOcean: The Merger Between DDS and MediaBank [...]

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