The Daily is Dead: Is the Tablet to Blame?
Say goodbye to The Daily. Citing poor audience numbers after insisting over the summer that a slew of layoffs did not indicate doom, Rupert Murdoch’s News Corp decided to…
First-Hand Hurricane Sandy Accounts Show the Digital Advertising Industry’s Creative Approach to Restoring Normalcy
As Hurricane Sandy bore down on New York last week, many in the digital advertising industry were seriously impacted. Dozens of offices lost power and many industry…
Fred Wilson Heaps Praise on Native Advertising in an Ad:Tech NYC Keynote
At New York City’s ad:tech conference yesterday, Fred Wilson, one of the city’s leading venture capitalists, heaped praise on native advertising, making the case that…
Three Publisher Focused Takeaways from Forrester’s Five Year Digital Media Buying Forecast
Earlier this week, Forrester Research released a forecast of digital media spend over the next five years. Good news: Forrester expects digital advertising spend to grow…
Five Things We Learned at AdMonsters Ops NY
Smack in the middle of New York’s Advertising Week, AdMonsters gathered hundreds of digital advertising professionals for a day long discussion about the (ever) changing…
Five Publisher Focused Events To Check Out at Advertising Week
Advertising Week starts Monday, and for digital publishers that means it’s time to start sifting through dozens of marketer focused events to find the stuff that matters.…
Bullish on FBX; IAB Rising Stars Perform
TechCrunch: Mitt Romney’s Digital Director Zac Moffatt: You Can’t Run A Political Campaign Without Digital
Zac Moffatt, Digital Director for Mitt Romney,…
Behind The Scenes of Sh*t Digital Media Folks Say
eXelate’s Shit Digital Media Folks Say may just be the digital advertising industry’s video of the year. The two minute fifty eight second, straight to YouTube hit…
comScore: MRC Accreditation is Huge, Validates the Notion of a Viewable Impression
Earlier this month comScore announced that its validated Campaign Essentials (vCE) tool received accreditation from the Media Rating Council, otherwise known as MRC. The…
Vivaki Leads the Way as Agencies Make Leaps on Viewable Impressions
The digital advertising industry may eventually know a time where every ad bought is guaranteed at least to render on someone’s screen, somewhere out there. The industry…