OP-ED Reaction: Services – Tech’s Loyal Spouse
Adam Berke, President of AdRoll wrote an article in this week’s Ad Exchanger called “Service: A Dirty Word in Ad Tech?” making the point that tech companies need to…
Secrets to Mobile – 10 Essential Reading Materials
In light of today’s webinar with The Weather Channel, we have compiled some top industry news around mobile. 1. Digiday: Why David Kenny Forecasts Mobile as…
The RTB Ecosystem Explained, In A Graphic
As Real Time Bidding continues to cement its place in the digital advertising ecosystem, it has become a growing source of confusion for many. This much is clear; we are no…
Viewable Impressions – 10 Essential Reading Materials
During our webinar with comScore and Starcom MediaVest Group this past Wednesday, we received many questions from attendees asking for more information on viewable…
Viewable Impressions Webinar Q&A, Part I: Kirby Winfield of Comscore Taking Questions from the Audience
Last week, we had a fun and engaging viewable impressions discussion with Kirby Winfield @kirbywinfield from comScore and Julian Zilberbrand (@jzilberbrand) from Starcom…
Viewable Impressions Webinar Q&A, Part II: Julian Zilberbrand of Starcom MediaVest Group Taking Questions from the Audience
As promised, here is the second round of additional Q&A from our recent webinar on viewable impressions that featured Julian Zilberbrand (@jzilberbrand) from Starcom…
Ad Tech Stacks: Do They Have To Be So Complicated?
For publishers, agencies and advertisers, the digital ad business is a mosh pit of technology options that are supposed to help buy and sell a digital ad. It begs the…
How to Start Tracking Ad Ops Metrics, Part 1: Performance Metrics
In our recent webcast on Winning Ad Ops Strategies, we received many questions from the audience about metrics, so I wanted to dive a little deeper on the topic. There are…
Winning Ad Operations Strategies: Microsoft & Kelley Blue Book Panel Discussion With Operative
For a rare look into how premium media organizations approach ad operations, please view our webcast panel discussion with Microsoft Digital Advertising Solution’s…
Closing Your Billing Cycle—How To Do It Quickly and Get to Cash Faster.
Billing and invoicing is often a long and frustrating process for digital publishers. Hours of data entry, pulling numbers from several different systems and working to…