DFPLegacyVsPremiumFC

True/False: DFP Legacy Ad Server Versus DFP Premium

A few months ago, Jeffrey Zanoni, Traffic Manager at Sanoma Media, posed a question in a Dart for Publisher’s LinkedIn group:

Anyone switched from DFP Legacy to DFP…

Q4BlogPostFCpsd

Q4 is Here. Is Your Ad Ops Team Ready to Plow Through?

Believe, it or not, Q4 starts a week from today. While there’s definitely going to be a bunch of extra work, don’t panic. We’ve been through 12 Q4s at Operative and…

ChessPiece

What Makes a Great Ad (Revenue) Operations Leader?

Ad Operations, increasingly evolving into Revenue Operations, is quickly becoming a central player to publishers’ advertising business. Rather than being focusing on…

MessyDesk

4 Tips For Optimizing Your Product Catalog

Having spent time with publishers of various sizes over the past several years, one question that continually arises is, “What are the best practices for maintaining a…

What's Under Your Hood

Sales Execs: Do You Know What’s Really Going on Under the Hood?

If you’re like most busy media sales executives, you’ve got way too much on your plate to think about changing your sales processes. However, if your team is still…

Selling Mobile

The Buyer’s Perspective: Three Tips for Selling Mobile

Earlier this week, CNNMoney reported on a new study which claimed that up to 40% of mobile clicks are either fraudulent or accidental. The report was just the latest…

Tech and Services

OP-ED Reaction: Services – Tech’s Loyal Spouse

Adam Berke, President of AdRoll wrote an article in this week’s Ad Exchanger called “Service: A Dirty Word in Ad Tech?” making the point that tech companies need to…

Mobile Essential Reding List

Secrets to Mobile – 10 Essential Reading Materials

In light of today’s webinar with The Weather Channel, we have compiled some top industry news around mobile. 1. Digiday: Why David Kenny Forecasts Mobile as…

RTBEcosystem

The RTB Ecosystem Explained, In A Graphic

As Real Time Bidding continues to cement its place in the digital advertising ecosystem, it has become a growing source of confusion for many. This much is clear; we are no…

Viewable Impressions #vCPM

Viewable Impressions – 10 Essential Reading Materials

  During our webinar with comScore and Starcom MediaVest Group this past Wednesday, we received many questions from attendees asking for more information on viewable…

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