5KeyMonetizationBenefitsFC

Serving Up Success with Ad Serving: 5 Key Monetization Benefits for Emerging Publishers

You’ve built a valuable, content-rich site that’s attracting a growing audience of readers. Now, you’d like to earn more for your site’s assets. What’s the best…

Sell Local Easier Said Than Done

Selling Local: Easier Said Than Done

Putting feet on the street to sell to local business is one of the hardest things for a company to succeed at.  We’re lucky enough to work with a few companies who have…

MediaLandscapeFC

Media Landscape Trends: What You Need to Consider As You Plan Your Business

One hardly needs reminding of how much our industry is in flux. In 2007, RTB didn’t exist; today it’s all the rage, with many pundits predicting that all inventory will…

APIFC

Vetting An Ad Tech Partner’s API: Are You Asking the Right Questions?

  Most integration discussions these days eventually lead to the phrase “Oh, it’s OK…we’ll just connect via their API”. As the saying goes: 60% of the time –…

DFPLegacyVsPremiumFC

True/False: DFP Legacy Ad Server Versus DFP Premium

A few months ago, Jeffrey Zanoni, Traffic Manager at Sanoma Media, posed a question in a Dart for Publisher’s LinkedIn group:

Anyone switched from DFP Legacy to DFP…

Q4BlogPostFCpsd

Q4 is Here. Is Your Ad Ops Team Ready to Plow Through?

Believe, it or not, Q4 starts a week from today. While there’s definitely going to be a bunch of extra work, don’t panic. We’ve been through 12 Q4s at Operative and…

ChessPiece

What Makes a Great Ad (Revenue) Operations Leader?

Ad Operations, increasingly evolving into Revenue Operations, is quickly becoming a central player to publishers’ advertising business. Rather than being focusing on…

MessyDesk

4 Tips For Optimizing Your Product Catalog

Having spent time with publishers of various sizes over the past several years, one question that continually arises is, “What are the best practices for maintaining a…

What's Under Your Hood

Sales Execs: Do You Know What’s Really Going on Under the Hood?

If you’re like most busy media sales executives, you’ve got way too much on your plate to think about changing your sales processes. However, if your team is still…

Selling Mobile

The Buyer’s Perspective: Three Tips for Selling Mobile

Earlier this week, CNNMoney reported on a new study which claimed that up to 40% of mobile clicks are either fraudulent or accidental. The report was just the latest…