USOCLogo

United States’ Olympics Committee’s Digital Future Gets a Boost

The Unites States Olympic Committee doesn’t just organize the United States’ participation in the Olympic games, it’s a publisher too. Employing up to six…

MessyDesk

4 Tips For Optimizing Your Product Catalog

Having spent time with publishers of various sizes over the past several years, one question that continually arises is, “What are the best practices for maintaining a…

What's Under Your Hood

Sales Execs: Do You Know What’s Really Going on Under the Hood?

If you’re like most busy media sales executives, you’ve got way too much on your plate to think about changing your sales processes. However, if your team is still…

Viewable Impressions #vCPM

Viewable Impressions – 10 Essential Reading Materials

  During our webinar with comScore and Starcom MediaVest Group this past Wednesday, we received many questions from attendees asking for more information on viewable…

Ad Tech Stacks

Ad Tech Stacks: Do They Have To Be So Complicated?

For publishers, agencies and advertisers, the digital ad business is a mosh pit of technology options that are supposed to help buy and sell a digital ad. It begs the…

MetricsBillingCycle

How to Start Tracking Ad Ops Metrics, Part 1: Performance Metrics

In our recent webcast on Winning Ad Ops Strategies, we received many questions from the audience about metrics, so I wanted to dive a little deeper on the topic. There are…

Winning Ad Operations Strategies: Microsoft & Kelley Blue Book Panel Discussion With Operative

For a rare look into how premium media organizations approach ad operations, please view our webcast panel discussion with Microsoft Digital Advertising Solution’s…

Operative CEO Mike Leo Speaks with Digiday’s Editor-in-Chief Brian Morrissey @Digiday DPS @rmikel

At Digiday’s 2012 Digital Publishing Summit, Operative CEO & President Mike Leo sat down with Editor-in-Chief Brian Morrissey for a discussion on “70-12-5: The…

Will the Newspaper Industry Rise Again?

If you’ve been keeping tabs on the media world recently, you’ve probably noticed a narrative centered around the rapid decline of the newspaper industry. Every week, it…

Closing Your Billing Cycle—How To Do It Quickly and Get to Cash Faster.

Billing and invoicing is often a long and frustrating process for digital publishers.  Hours of data entry, pulling numbers from several different systems and working to…