Ad Tech Stacks: Do They Have To Be So Complicated?
For publishers, agencies and advertisers, the digital ad business is a mosh pit of technology options that are supposed to help buy and sell a digital ad. It begs the…
How to Start Tracking Ad Ops Metrics, Part 1: Performance Metrics
In our recent webcast on Winning Ad Ops Strategies, we received many questions from the audience about metrics, so I wanted to dive a little deeper on the topic. There are…
Winning Ad Operations Strategies: Microsoft & Kelley Blue Book Panel Discussion With Operative
For a rare look into how premium media organizations approach ad operations, please view our webcast panel discussion with Microsoft Digital Advertising Solution’s…
Operative CEO Mike Leo Speaks with Digiday’s Editor-in-Chief Brian Morrissey @Digiday DPS @rmikel
At Digiday’s 2012 Digital Publishing Summit, Operative CEO & President Mike Leo sat down with Editor-in-Chief Brian Morrissey for a discussion on “70-12-5: The…
Will the Newspaper Industry Rise Again?
If you’ve been keeping tabs on the media world recently, you’ve probably noticed a narrative centered around the rapid decline of the newspaper industry. Every week, it…
Closing Your Billing Cycle—How To Do It Quickly and Get to Cash Faster.
Billing and invoicing is often a long and frustrating process for digital publishers. Hours of data entry, pulling numbers from several different systems and working to…
How to Choose the RIGHT Ad Server for your Business
For over 10 years, Operative has helped publishers of all sizes assess, select, implement and manage ad servers. We’ve also designed training, delivered technical…
Media Productization: Realizing the True Value of Your Online Assets
At the back of every publisher’s mind is a question: “Does my revenue reflect the true value of my inventory?” In far too many cases the answer is either “no” or…
Innovation or Efficiency? You CAN Have Your Cake AND Eat it Too.
On Monday, November 7, I was fortunate enough to introduce a panel discussion at the IAB Ad Ops Summit on the topic of Consolidation and Operational Efficiency. The…
Guardian News & Media Tackles Digital and Print Convergence with Operative.One
Andy Beale, Director of Technology for Guardian News & Media, discusses the company’s digital-first strategy, why they selected Operative.One to support that…