Why Are Mobile CPMs So Low? Because the Party’s Just Getting Started
If mobile’s so hot, why are CPMs for mobile ads so low? This is a question we at Operative hear frequently from publishers. And it points to a bigger question they’re…
Media Landscape Trends: What You Need to Consider As You Plan Your Business
One hardly needs reminding of how much our industry is in flux. In 2007, RTB didn’t exist; today it’s all the rage, with many pundits predicting that all inventory will…
Poll Results: Q4’s Impact on Ad Ops Professionals
A few weeks ago, we posted a poll asking ad ops professionals to tell us how they were handling the Q4 traffic deluge. Our poll asked ten questions and went into the nitty…
True/False: DFP Legacy Ad Server Versus DFP Premium
A few months ago, Jeffrey Zanoni, Traffic Manager at Sanoma Media, posed a question in a Dart for Publisher’s LinkedIn group:
Anyone switched from DFP Legacy to DFP…
Q4 is Here. Is Your Ad Ops Team Ready to Plow Through?
Believe, it or not, Q4 starts a week from today. While there’s definitely going to be a bunch of extra work, don’t panic. We’ve been through 12 Q4s at Operative and…
What Makes a Great Ad (Revenue) Operations Leader?
Ad Operations, increasingly evolving into Revenue Operations, is quickly becoming a central player to publishers’ advertising business. Rather than being focusing on…
United States’ Olympics Committee’s Digital Future Gets a Boost
The Unites States Olympic Committee doesn’t just organize the United States’ participation in the Olympic games, it’s a publisher too. Employing up to six…
4 Tips For Optimizing Your Product Catalog
Having spent time with publishers of various sizes over the past several years, one question that continually arises is, “What are the best practices for maintaining a…
Sales Execs: Do You Know What’s Really Going on Under the Hood?
If you’re like most busy media sales executives, you’ve got way too much on your plate to think about changing your sales processes. However, if your team is still…
Viewable Impressions – 10 Essential Reading Materials
During our webinar with comScore and Starcom MediaVest Group this past Wednesday, we received many questions from attendees asking for more information on viewable…