Benjamin Reid
VP Account Management
An 11-year veteran of the online publishing industry, Benjamin Reid is responsible for leading the development of new business and customer solutions across Operative’s product lines, providing product, technical, and domain expertise to the sales process.
Reid joined Operative from About.com where he most recently served as Vice President of Sales Operations. In addition to leading sales operations for About.com, Reid previously served as About.com’s Vice President of Ad Technology and Ad Operations. In this role, Reid oversaw Ad Operations and Client Service teams responsible for inventory forecasting, pre-sales support, and campaign optimization. Reid’s experience is further bolstered through related positions at Uproar.com and ARTNews Magazine.
An active member of the interactive ad industry, Reid is a frequent speaker at events held by the IAB and AdMonsters. Examples of Reid’s IAB speaker experience include panel participation at IAB Ad Operations Summit 2006; IAB MiXX 2006 and; IAB Ad Operations Council (March 2007 and July 2006). Reid’s active IAB involvement doesn’t stop with events. Reid also belongs to IAB’s Ad Operations Council and multiple IAB sub-committees and task forces, including and EDI, Measurement, UAP, Rich Media, Broadband, Video, Professional Development and AdEx.