The Advertising Product Ecosystem….are these areas critical to your digital advertising business?
1. Revenue Analysis
2. Product Packaging Taxonomy
3. Business Intelligence
4. Ad Resource Management
5. Inventory/Yield Management
I’m at the Operative Dashboard Client Summit (our 3rd in the past 12 months), and can’t type fast enough to keep up with the dialogue!
So, you want to know what movers and shakers are here to help us collaborate on future product direction? Check out this list of digital media mavens 
Manu Warikoo, VP Product Management, Operative
“We will continue and invest in our integration with SalesForce.com.”
“Inventory is complicated. There are lots of products out there to improve the management of inventory. We are looking to expand from a simplistic to a more sophisticated model of inventory management.”
“We, as an industry, have moved beyond simply leveraging the ad server as the primary inventory management tool.”
“Our clients should have the choice of what tool will best help them manage inventory. We are committed to providing you with that flexibility.”
“We continue to invest in integration with other technologies. We launched AdTech integration in April. The value of ad server integration is critical.”
Morning anecdotes from Operative CEO and President, Mike Leo:
“Every company needs one process and one data set in which to run their business.”
“We are going to deliver more value for our clients over the next 6-12 months.”
“We’ve moved more people to Account Management and Support. We are absolutely dedicated to helping our clients drive revenue.”
“2/3 of all metrics that each department uses to measure their success are ‘client-focused metrics’. What do you (our clients) want us to be measured on? How can we deliver better for you?”
Client Summit- Dec 2008
Twice a year, the Company invites strategic Dashboard clients to attend the Client Summit. This one day event unites our clients with the Operative product team and senior executives in an effort to share ideas, educate each other on business strategies, and gather product feedback. Tomorrow, the Dashboard Client Summit will take place at the SoHo House here in New York, and will include executives from companies such as NBCU, FIM, AARP, National Public Media, and SmartMoney to name a few. Check back tomorrow for announcements, commentary and provocative insights from leaders in digital publishing.
Check back to learn more about the Operative-sponsored breakfast at the iMedia Agency Summit in Austin, Texas and White Paper on “How to Grow and Protect Revenue”.
