Operative Monday Mashup 1/16/12
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Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… Ad Operations Online: In 2012, Publishers Must Question Everything about Their Businesses With more and more niche content focused properties winning the big ad dollars, publishers not only need to innovate their advertising model, but also their content model. At the end of the day, stronger value for the reader creates a more valuable advertising platform. ClickZ: What Advertisers Should Know About Video in 2012 Spencer Scott from video syndication firm OneScreen believes quality inventory is top of mind for advertisers when it comes to purchasing video. On the publisher side, the ability to seamlessly sell video inventory on the same RFP as display and mobile is chief priority. eMarketer: Opportunities Abound as Ad Support Increases Role in Mobile Content Delivery The mobile advertising market is becoming near impossible to ignore. As more consumers jump to smartphones, the ability for marketers to deliver messages to this group is greatly increasing. eMarketer predicts that by 2015, ad-supported mobile content revenues will surpass $1 billon! paidContent.org: Guardian Starts Charging 280,000 iPad Readers Good luck to our client The Guardian as they launch their new tablet strategy. They continue to pace the industry, as they converge their digital and print businesses. Venturebeat: Fox News has a new Digital Outlook for 2012 This is yet another example of convergence and movement towards where we feel the industry is headed. We applaud Fox for their innovative approach towards enabling their television audience to better engage with them via mobile devices. |
