Operative’s Monday Mashup 3/26/12
Good Morning!
Bringing you highlights from the IAB, paidContent, Digiday, AdAge, and more from the prior week. Have something to say? We’d love to hear from you!
AdAge: All Those Ad Tech Acronyms Really Are Making You Dumber
DSP, DMP, SSP, RTB, CPC, CPM, CPV, CPA, SEP, SMO, ROS, QPS, TM, RON, SEM, SEO, PPC. Our industry certainly doesn’t lack acronyms. Yet CEO of IgnitionOne, Will Margiloff, asks us to learn one last acronym – DMS (Digital Marketing Suite). Read on to learn why he thinks 2012 is the year DMS will finally solve the complexities of siloed point solutions.
iMediaConnection: Is Salesforce Speak Hurting Your Media Sales Efforts?
Tom Hespos, President of Underscore Marketing, reminds media salespeople that the next time they’re tempted to ask, “What is the likelihood a proposal will turn into a contract?”, remember that media buyers want creative proposals, not Salesforce speak.
MediaPost: Twitter Expands Mobile Ad Targeting
Tis the season for mobile ad targeting. Twitter now allows brands to target specific mobile devices which means, you guessed it, direct reach. Notable early adopters using Promoted Tweets: American Express, Samsung and Verizon.
TechCrunch: Facebook’s Paul Adams To Marketers: If You Want Bigger Ads, Your’e Doing it Wrong
Facebook’s Global Brand Experience Manager says he knows how to market your brand better than you do, at least to Facebook’s audience. He may have first-hand access to the data, but his comments come off as a bit presumptuous.
Digiday: The Digiday Publishing Awards Finalists Are In
Congratulations to CBS Interactive, Hearst Digital Media, Sporting News, Weather Network, HealthiNation, Buzzfeed Inc, and SAY Media for making the Digiday Publishing Awards short list! Look forward to seeing you at The Gala in a few weeks for the final reveal. Click here for the full list.
MediaBistro: Bloomberg TV Cuts 30 Staffers, Adds Digital Jobs
Bloomberg shifts its focus to ramping up their digital operations as they lay off 30 reporters, producers, and editors.
Romenesko: The Washington Post’s Donald Graham Talks About Almost Investing in Facebook
Perhaps this is a way that newspapers can solve their financial troubles. The Washington Post was once THIS CLOSE from early stage investment in Facebook. Watch WAPO chairman Donald Graham speak about his decision to release Mark Zuckerberg from a “Moral Dilemma”. VIDEO enclosed in the article.
Mashable: New York Times Paywall Gets Bigger, Halves Number of Free Online Articles
The Great Wall of 8th Avenue.
