Operative Monday Mashup

Operative Monday Mashup 1/30/12

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… MediaPost: ESPN Deems Mobile ‘First Screen’ With mobile ad spend set to reach $2.61 billion in 2012, it’s no wonder ESPN believes mobile will become their ‘first screen’.  How publishers monetize mobile content delivery will depend upon the technology and […]

Operative Monday Mashup

Operative Monday Mashup 1/23/12

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… AdAge: Data Is Great, But You Need to Learn When to Ignore It Not all data is helpful data.  While the systems used to run media businesses are able to collect more and more data, publishers need to step back […]

How to Choose the RIGHT Ad Server for your Business

For over 10 years, Operative has helped publishers of all sizes assess, select, implement and manage ad servers. We’ve also designed training, delivered technical support, and created custom reports for our clients. Along the way we’ve learned the ins and outs of the leading platforms, including DFP for Small Business, DFP Premium, ADTECH, Open AdStream […]

Operative Monday Mashup

Operative Monday Mashup 1/16/12

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… Ad Operations Online:  In 2012, Publishers Must Question Everything about Their Businesses With more and more niche content focused properties winning the big ad dollars, publishers not only need to innovate their advertising model, but also their content model.   At […]

Operative Monday Mashup

Operative Monday Mashup 1/9/12

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… AdAge: Welcome to the Beginning of the end of the Fragmented Ad Tech World 2012 will be the year when advertisers and marketers look for a way to simplify the chaos that is becoming digital media.  With technology vendors continually […]