Operative Monday Mashup

Operative Monday Mashup 12/19/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… MediaPost: The Digital RFP is a Frustrating Mess Couldn’t agree more with Matt.  We estimate that it costs the sell-side more than 30% of revenue to transact ads due to operational inefficiencies associated with disconnected systems, people and processes.  That […]

Operative Monday Mashup

Operative Monday Mashup 12/12/11

  Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… MediaPost: New York Times Launches Election 2012 App Last week The New York Times released a new app dedicated to 2012 election coverage.  Innovative move and great example of how technology is enabling media companies to engage with, and […]

Operative Monday Mashup

Operative Monday Mashup 12/5/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… IAB: Q3 ’11 Internet Advertising Revenues Up 22% from Year Ago, Climb to Nearly $7.9 Billion Q3 2011 Internet Advertising revenue numbers are up — 22% YOY increase, to nearly $7.9B.  Watch out print and television, online is nipping at […]