Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… MediaPost: The Digital RFP is a Frustrating Mess Couldn’t agree more with Matt. We estimate that it costs the sell-side more than 30% of revenue to transact ads due to operational inefficiencies associated with disconnected systems, people and processes. That [...]
Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… MediaPost: New York Times Launches Election 2012 App Last week The New York Times released a new app dedicated to 2012 election coverage. Innovative move and great example of how technology is enabling media companies to engage with, and [...]
Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… IAB: Q3 ’11 Internet Advertising Revenues Up 22% from Year Ago, Climb to Nearly $7.9 Billion Q3 2011 Internet Advertising revenue numbers are up — 22% YOY increase, to nearly $7.9B. Watch out print and television, online is nipping at [...]