Operative Monday Mashup 11/21/11
Operative’s Monday Mashup
A compilation of interesting news, articles and stories from the prior week…
AdAge: Pandora Opens Box of Targeted Political Advertising
Operative client Pandora is certainly doing some interesting things on the product and packaging side of their business. If you missed our webinar on Media Productization Strategies last week, featuring Pandora’s Joanna Bloor, Vice President of Sales Operations, please email info@operative.com and we will be sure to send you the replay.
Congratulations to Yelp on their IPO filing. We are certain to see some more interesting things from this popular online publisher given the growth in local digital ad revenue that is anticipated over the coming five years.
ClickZ: Why Can’t Newspapers Make Money Online?
Are newspapers pricing themselves out of the market?
iMedia Connection: Beyond Rich Media – Five Unexpectedly Cool Updates to the Banner Ad
The smartest brands today are discarding the old formula for banner advertising – image, tag line, call-to-action, click-through – and bringing a real-time, social media mindset to online advertising.
Mashable: Local Digital Ad Revenue to Hit $37.5B by 2015
This should come as no surprise given the increasing adoption and usage of smart phones and other mobile devices. It’s a good time for Yelp and other such publishers to go public!
Our blog editor asked Operative Product Manager, Andrew Sullivan, what we mean when we talk about media productization and how publishers can extract the true value of their online inventory.
Paidcontent: Study shows iPad Owners Drive 88 Percent of Worldwide Web Traffic from Tablet
Greater adoption of tablet devices means the more we will see publishers focus business operations on digital vs. traditional print products. Look to 2012 to be a BIG year for this shift to take place.
Paidcontent: Atlanta Journal Constitution Adds iPad Digital Combo Site Still Free
Atlanta Journal Constitution, a division of Cox Enterprises, has developed an interesting way to bundle digital/print subscriptions together, and to drive usage of digital apps and editions.
