Operative Monday Mashup

Operative’s Monday Mashup 11/28/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… PaidContent: The Atlantic Gets more than Half of its Ad Revenues from Digital This marks a modern milestone for The Atlantic and perhaps a first for the digital/print media industry.  Congratulations, The Atlantic! Media Post: Majority Of Readers Access Digital […]

Operative Monday Mashup

Operative Monday Mashup 11/21/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… AdAge:  Pandora Opens Box of Targeted Political Advertising Operative client Pandora is certainly doing some interesting things on the product and packaging side of their business.  If you missed our webinar on Media Productization Strategies last week, featuring Pandora’s Joanna […]

Operative Monday Mashup

Operative Monday Mashup 11/14/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… Mashable: New Yorker, Wired and More Coming Free to Kindle Fire for 3 Months With the Kindle targeting middle America, this move by Conde Nast and other magazine publishers is sure to boost their online magazine readership/subscriptions.  Tablets and mobile […]

Media Productization: Realizing the True Value of Your Online Assets

At the back of every publisher’s mind is a question: “Does my revenue reflect the true value of my inventory?” In far too many cases the answer is either “no” or “I wish I knew!” So how can publishers feel confident that they’re selling the right inventory to the right buyer at the right price? […]

Operating Systems in Media

Innovation or Efficiency? You CAN Have Your Cake AND Eat it Too.

On Monday, November 7, I was fortunate enough to introduce a panel discussion at the IAB Ad Ops Summit on the topic of Consolidation and Operational Efficiency.  The audience consisted of Ad Operations leaders from a variety of different companies – large and small – and as a speaker, I was asked to provide content […]

Operative Monday Mashup

Operative Monday Mashup 11/7/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… Digiday: The Non-Techies Guide to the Luma Slide Interesting concept aimed at helping publishers make sense of the Luma slide/ad tech landscape.  We just hope Seni Thomas gets the categories right, otherwise there could be more chaos!  The feedback, reviews […]

Guardian News & Media Tackles Digital and Print Convergence with Operative.One

Andy Beale, Director of Technology for Guardian News & Media, discusses the company’s digital-first strategy, why they selected Operative.One to support that strategy and bring together both their print and digital media businesses, and what they hope to gain from using the platform in terms of product innovation and operational efficiencies.   Guardian is the FIRST […]

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