Operative Monday Mashup 10/3/11
Operative’s Monday Mashup
A compilation of interesting news, articles and stories from the prior week…
Digiday: Does Ad Verification Need Verifying?
This is yet another scenario of middlemen mucking around in publishers and agencies businesses, creating a lot of fear and hype and adding little value. There are more efficient ways for agencies and publishers to take control of the ad verification process that begin by engaging with partners that enable them to be successful, both financially, and from an execution standpoint. Point solutions are not always the best option and in many instances they are creating more chaos and fragmentation for our industry, and in some instances, chewing away at profit margins.
PaidContent: Agencies and Marketers see Improved Online Ad Sales Satisfaction this Year
Many Operative clients receive top rankings in Jack Myer’s most recent Online Ad Sales Satisfaction survey, including Pandora, Wall Street Journal, and MTV. Check it out!
PaidContent: Time to Change the Lens – Media as a Service
Great article by Mika Salmi, former president of Global Digital Media at Viacom/MTV Networks, on the concept of Media as a Service – the new model for media companies in our interactive, social world. Mika throws a shout out to SaaS providers (thanks Mika), encouraging media companies to adopt a similar approach to their business. Many great new product ideas are presented here, particularly on the TV/video side of our business. But we have to ask – how will the media company of the future know how to package these new offerings? Unique and sophisticated productization and inventory management skills and solutions will be required for media companies to evolve their solutions set while ensuring maximum profitability.
Ad Operations Online: Casale Media and Turn Integrate
An important integration that highlights the benefits both marketers and publishers can gain from a more open partnership. Just another step further towards less fragmentation within the space!
TechCrunch: Tech Media Publisher TechMediaNetwork Raises $33M in Funding
Congratulations to our client, TechMediaNetwork, on their latest round of funding!
Adotas: Ad Networks Raking in More Display Spending
This should be a wake-up call for publishers and agencies! Both sides of the industry have the ability to create a more direct relationship with one another but continue to allow middlemen to chew away at their profit margins. The YOY increase is astounding! How much of a decline in direct revenue do you think publishers and agencies are seeing because of this? I encourage everyone to discuss and debate this issue. It’s one we’ve discussed many times in the past, including during our iMedia Publisher’s Breakfast this past May titled “Hey CROs – Is your Comp Plan at Risk.”
Operative Blog: MediaOcean: The Merger Between DDS and MediaBank
Did you read our blog post on the DDS/MediaBank merger last week? If not, check it out and let us know what you think by posting a comment back!
