Operative Monday Mashup

Operative Monday Mashup 10/31/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… Digiday: The Case vs. Groupon Hmmm, another company that is grossly overvalued.  Sound familiar ad tech?  Which vendors in the ad tech space do you think are overvalued today and will never show a return for investors?  Digiday:  The Laborer:  […]

Operative Monday Mashup

Operative Monday Mashup 10/24/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… Digiday: Bridging the Brand-Tech Divide Value is a theme here yet again. Ad tech providers must be able to deliver value, otherwise everyone loses – investors, customers, and the industry at large (sell side, buy side and brands.)  Customers and […]

Managing Your Digital Ad Business – Why CRM is Not Enough

For many publishers, extending the CRM system to incorporate the order management functions of digital ad sales seems like a good strategy (or at least an easier one than implementing a whole new system for booking campaigns). But as many publishers have learned, it’s an approach that’s filled with formidable obstacles – inability to scale, […]

Operative Monday Mashup

Operative Monday Mashup 10/17/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… Ad Operations Online: Publishers See 20 Percent Lift in 2011 Display Ad Revenue Due to RTB, According to Global Online Advertising Research by the Rubicon Project Great news for publishers – more is being sold, at a higher price.  Notice, […]

Operative Monday Mashup

Operative Monday Mashup 10/10/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… Digiday: Rocket Fuel’s Frankel: Don’t Count Out Ad Net Great article and  perspective from Rocket Fuel on everything from Ad Network changing landscape, to RTB and DSPs, to industry consolidation and privacy.  Will ad networks survive?  Yes, they are changing […]

Operative Monday Mashup

Operative Monday Mashup 10/3/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week…   Digiday: Does Ad Verification Need Verifying? This is yet another scenario of middlemen mucking around in publishers and agencies businesses, creating a lot of fear and hype and adding little value.  There are more efficient ways for agencies and […]

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