MediaOcean: The Merger Between DDS and MediaBank

The deal between Donovan and MediaBank is great news and much needed. Our industry is blessed with a tremendous amount of innovation.  Unfortunately, many innovators in our space have lacked the foresight to adopt a long term approach to enabling successful, profitable relationships between buyers and sellers. As a result, these middlemen that disintermediate between […]

Operative Monday Mashup

Operative’s Monday Mashup 9/26/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week…   WSJ:  Rival Ad-Tech Firms to Become One The deal between Donavan and MediaBank is brilliant and needed.  Innovators have, time and time again, stepped in between the buyer and seller in an effort to disintermediate and steal a portion […]

Operative Monday Mashup

Operative’s Monday Mashup 9/19/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… PaidContent:  AOL, Microsoft and Yahoo Seeking to Form Ad Alliance If there is a content play here, this “alliance” may make sense.  But it seems as if there are still a lot of details to be ironed out, such as […]

Operative Monday Mashup

Operative’s Monday Mashup 9/12/11

Operative’s Monday Mashup A compilation of interesting news, articles and stories from the prior week… Paidcontent:  What Publishers can Learn from Online Retailers Publishers are no longer simply selling products that are served by a commercial display ad server, such as Ad Tech, OAS and DFP.  They are also selling products served by mobile and […]