AdExchanger: Operative CEO Leo Discusses New Operative.One Platform And Automation In Ad Ops

AdExchanger: Operative CEO Leo Discusses New Operative.One Platform And Automation In Ad Ops AdExchanger.com: Seven years as CEO and President for one company is not the norm for digital.  Why does it make sense for you? ML: I love my job. I work with talented people, great clients, and we’re solving a huge problem that […]

Adotas – Answers Served: Operative Discusses Solbright Acquisition

Adotas – Answers Served: Operative Discusses Solbright Acquisition ADOTAS – On the heels of the launch of its Operative.One platform for connecting the demand and supply sides, Operative acquired Solbright, which develops software assisting publishers in managing online ad revenue and workflow. According to CEO Mike Leo, the acquisition will bolster Operative’s ability to deliver […]

DIGIDAY: Operative Buys Solbright With Sites Set Far Beyond Digital

DIGIDAY:DAILY – Operative Buys Solbright With Sites Set Far Beyond Digital by Melinda Gipson on Wednesday, October 20, 2010 Digital ad operations just got interesting. Operative, which probably supports 60 percent of large digital publishers who have a business system to help them run their ad operations, has just purchased Solbright for an undisclosed amount of […]

Operative Acquires Leading Digital Advertising Ops Competitor Solbright

Strengthens Company Market Share and Brings Scale to Advertising Business Management Category New York, NY- October 18, 2010 – Operative, the advertising business management company, today announced it has acquired Solbright, a pioneer in digital advertising operations solutions. Founded in 1999 and based in New York City, Solbright is a leading provider of revenue and […]

Operative Launches First Advertising Business Management Solution for Media Industry Leaders of Today and Tomorrow

  Operative Launches First Advertising Business Management Solution for Media Industry Leaders of Today and Tomorrow Operative.One joins demand and supply sides of the advertising ecosystem   New York, NY- October 5, 2010 – Operative, the advertising business management company, today announced the general availability of Operative.One.  The first advertising business management solution to join […]

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