Download the Operative White Paper: State of the Industry- Digital Operations
Operative Survey: The State of the Industry- Digital Operations
For the last 2 weeks, we’ve been working with the team at DM2PRO to survey the digital advertising community about the current state of affairs:
- Growing need for data integration among all players in the ecosystem
- Blurring lines between publisher, agency, brand and network roles and responsibilities
- As we continue to innovate, our inability to adopt those innovations is holding us back!
- Fragmentation is NOT going away….and agencies, publishers, brands, advertisers and networks alike need to stop losing money and bring our systems together to compete effectively.
Among the highlights: What publishers can’t deliver, but say they NEED to in order to profit in a hyper-competitive marketplace include
- Real-time inventory forecasting (29%)
- Real-time campaign performance (28%)
- Cross-platform buys (25%)
- Content integration (21%)
- Targeting (17%)
- Product packaging (12%) and
- Creative tracking / iteration (11%)
What is the Answer??
ONE.
One place for your media team to access real-time data. One place to integrate and aggregate data from every technology solution needed to run your business. One platform to help you manage your business.
For more insight into our findings, please check out the Operative/DM2PRO White Paper: The State of the Industry- Digital Operations.
For more information, please click here.
Look forward to reading this report… heard it was great!!!!