Operative Survey from DPAC- Survey Results from Publishers and Agencies
Operative partnered with the team from DM2PRO to survey digital publishers and agencies about the people, processes and tools required to run a profitable advertising business. At DPAC today, we’ve released the findings. Take a look at some of analysis we’ve gathered.
More than 339 self-identified publishers weighed in during a one-week period, ample enough indication that we’d struck a nerve with our subject matter. While many of them without doubt juggle “cross-media” campaigns with their traditional content channels and the Web, we went a step farther, asking, “What percent of all your current campaigns includes three or more media (e.g. a mobile, video and display component in a single order)?”
For a slight majority of respondents, such campaigns are still a rarity. But, for the other half, they range from 10%-25% for a little more than a fifth of respondents, to greater than half all campaigns for the top 10% of publishers.
To read more survey results, check out the below PDF.
DPAC_Presentation_Sample survey findings
For more information, please click here.