Comments on: Online Advertising Discrepancies and the Daisy Chain Effect: Losing Ad Impressions Along the Way http://blog.operative.com/2010/05/19/online-advertising-discrepancies-and-the-daisy-chain-effect-losing-ad-impressions-along-the-way/ Operative blog Tue, 13 Dec 2011 16:33:47 -0400 hourly 1 http://wordpress.org/?v=3.3.1 By: Matt http://blog.operative.com/2010/05/19/online-advertising-discrepancies-and-the-daisy-chain-effect-losing-ad-impressions-along-the-way/comment-page-1/#comment-1076 Matt Wed, 02 Jun 2010 21:52:49 +0000 http://blog.operative.com/?p=750#comment-1076 Companies like AdMeld were founded to solve this daisy chain problem for remnant inventory. Discrepancy are the worse when paid impressions are being tracked by a third party ad server that only counts impressions when the entire ad has loaded (or the video finishs playing). -Matt Companies like AdMeld were founded to solve this daisy chain problem for remnant inventory. Discrepancy are the worse when paid impressions are being tracked by a third party ad server that only counts impressions when the entire ad has loaded (or the video finishs playing).

-Matt

]]> By: Nitin http://blog.operative.com/2010/05/19/online-advertising-discrepancies-and-the-daisy-chain-effect-losing-ad-impressions-along-the-way/comment-page-1/#comment-1054 Nitin Wed, 26 May 2010 05:32:13 +0000 http://blog.operative.com/?p=750#comment-1054 Really nice example, gets the concept across clearly. Really nice example, gets the concept across clearly.

]]> By: The Facebook Effect: The Inside Story of the Company That Is Connecting the World | Facebook http://blog.operative.com/2010/05/19/online-advertising-discrepancies-and-the-daisy-chain-effect-losing-ad-impressions-along-the-way/comment-page-1/#comment-1045 The Facebook Effect: The Inside Story of the Company That Is Connecting the World | Facebook Wed, 19 May 2010 13:34:33 +0000 http://blog.operative.com/?p=750#comment-1045 [...] Online Advertising Discrepancies and the Daisy Chain Effect … [...] [...] Online Advertising Discrepancies and the Daisy Chain Effect … [...]

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