IAB Annual Leadership Meeting 2010: “Is the internet killing the newspaper?”
February 22nd, 2010
The Internet is allowing people to report, read, comment and blog about the news. The web has encouraged opinion editorial and not just facts. This landscape is changing the way we consume content. The Huffington Post averages 2 million comments a month. Consumers want a chance to interact with the news and to allow people to share it and be social.
For the Huffington Post, technology is allowing them to run a much smarter and more efficient business.
If it is the golden age of news, why is Huffington Post more entertainment? The answer is all about what the consumers want to read. If they like pop culture, HuffPo can offer more of that.
Quality journalism…is it in the eye of the beholder?
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