Operative Summit- Lunch Break- Digital Advertising Themes Top of Mind
In breaking for lunch, many clients were anxious to discuss trends and themes that are top of mind as they tackle 2010. Some of the common themes included:
1. Campaign reconciliation and billing- this is NOT just a Finance responsibility anymore. Many Ad Operations managers are charged with preparing billing and invoicing for revenue recognition- therefore as an industry, we need to do a better job of making billing/invoicing easier for non-Finance-focused individuals.
2. Targeting data- many Publishers are using 5+ targeting tools to help them better segment their inventory to meet advertiser/agency requests. These targeting tools can be cumbersome to manipulate because none of them talk to each other. How can we simplify data collection from these systems? How can we then apply the data from the targeting system in a meaningful and easily consumable way for Sales?
Do these topics keep you up at night? Leave us comments on how you have overcome these hurdles and/or best practices you’ve adopted.
Also- want to see who’s here? Or what we’re doing? Take a look at some pics! CLICK HERE!