Operative Client Summit…Operative.One in Action. What IS Operative.One?
January 21st, 2010
What IS Operative.One?
Operative.One is the NEW brand for our solutions philosophy- the concept that media companies need to utilize multiple pieces of the value system in order to sell, execute and bill digital advertising (CRM, Ad Servers, Finance/Billing, Audience Targeting, Pricing/Rate Card, etc), and that all of these fragmented solutions need to feel as “one”. It is Operative’s job to make it feel like one…To help our clients become easier to do business with. Therefore, the “Operative.One” brand will be the umbrella for all future business solutions.