How Publishers can drive revenue- Being ‘easy to do business with’ is KEY

In the Operative-sponsored Industry Participant Breakfast on Monday morning at the iMedia Agency Summitin Scottsdale, Arizona, three Senior Sales Executives sat on a panel to discuss ways to drive digital advertising revenue in 2010.  Participants included: Moderator:     Mike Leo, CEO and President, Operative Panel: Cheryl Lucanegro, SVP Advertising Sales, Pandora Tom O’Regan, SVP Advertising Sales, The Street.com Andrew […]