Advertising Agencies and Publishers Automate Advertising Workflow- IAB Ad Operations Summit
Does this sound familiar?
Lack of data integration
Too much manual data entry
Mistakes and discrepancies are constant
Invoices do not match
Every RFP is different
IAB is trying to create a standard RFP –> Proposal –>IO –>Invoice process. In conjunction with the IAB, Operative is participating in the beta project . Geoff Petkus, Senior Director of Product for Operative, takes the stand to showcase the ‘standard’ communication process between Agencies and Publishers.
Step one, RFP receipt. We will validate the incoming RFP for any errors and codes. The next step includes client-specific rules for what to do next. Each publisher will have the ability to define rules for any agency or account.
Next we go to RFP management. When an RFP comes in from an Agency, it will be assigned from a queue so that everyone is working on the most recent business. After that, it will be organized into a RFP detail page.
The last step is sending the proposal.
Question of the day- How does the new Ebusiness RFP platform play in a world that could be eliminating a major part of the RFP process?
The whole process is meant to return RFP’s faster because they are in an agreed upon template to start with. Operative can play a big role in the workflow- ask us how…email Sales@operative.com to hear about our work with Donovan Data Systems iDesk and innovations in streamlining agency/publisher communications.
