Online Advertising Discrepancies: Are Ad Discrepancies Still a Problem, and if so, who can help?– IAB Ad Operations Summit
November 16th, 2009
Jeremy Fain, VP of Industry services at IAB takes the stage to discuss… DISCREPANCIES.
Last year’s presentation was called “The War on Discrepancies.” Why were they happening? If the ad servers were correct, than what was wrong? Could it be process? Click here to read about Best Practices in discrepancy management and actionable processes that can make a positive impact on revenue. Today’s big conversation is around “system’s integration.” With SI, we will never reach the future.
Up next- a look into the future. What is true operational utopia going to look like, considering that our focus is operational excellence. David Cohen (executive VP) from Universal of McCann, will give us a peak into the agency side of digital operations.