E-Business Solutions: Update on E-Business Initiatives and Standards to improve tracking of insertion orders – IAB Ad Operations Summit
November 16th, 2009

Geoff Petkus
Right this moment, Operative’s Senior Director of Product, Geoff Petkus, is presenting at the IAB Ad Operations Summit on the IAB working group’s advancements in automating agency and publisher communications.
Check out the session: The Power of Automation, E-Business Solutions!
Follow Operative Founder and VP Sales, Lorne Brown on Twitter- http://twitter.com/LorneBrown
Follow the IAB on Twitter- http://twitter.com/IAB


