Ad Ops Becomes Revenue Operations: The How and Why Ad Operations Has Evolved to Revenue Operations- IAB Ad Operations Summit
For everyone in this room to be successful, we absolutely need to be thinkers. The days of only being doers must come to an end- radical change comes from radical ideas. Maybe change our name from Ad Ops to Revenue Ops.
Questions:
1. How do you look to scale your business? Automation is a great first start. Be committed to what is going on at the industry level. Think about the profession of ad operations and if you have already scaled on the back-end, now think about revenue consulting.
2. Will there really be fewer monetized websites in the future? Right now more and more sites are entering the market, but as we move forward, making money will be critical to staying around and surviving. Protect your revenue and stop giving money back.
