Breakfast with Paid Content
"Managing The Ad Sales Process"- Paid Content and Operative
This morning we sponsored a breakfast with the folks at Paid Content. Media luminaries Pam Horan (OPA), Riley McDonough (Reuters Media) and James Smith (The Huffington Post) discussed the challenges of digital media ad sales and sales operations.
We’d like to thank Paid Content for kick-starting our morning with great content.
And special thanks for Pam, Riley and James for divulging the report card of their solutions providers, debating the long-term value of ad networks, and reminding us that our job as media publishers is to get closer to our customers/consumers byleveraging people, process and technology.
Check back in tomorrow for a full recap on the breakfast, anecdotes on the ‘cute vs. ugly impressions’ in your product catalog, and best practices to growing your business immediately and in the future.
