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Bye, Bye Those Big Upfront Buys…Digital Advertising on the Move

June 15th, 2009
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Thanks to RJ Lewis’s post on Friday of last week, I found an awesome video.

Last week at the WPP/24/7 Real Media Summit in NYC, they kicked off the conference with a 9 minute video parodying the death of traditional media.  Sir Martin Sorrell clearly focusing the company on digital media suggesting that they currently spend 12% on digital media but that will increase dramatically.

This video is worth a watch, especially if you buy or sell digital media.  Thanks RJ!

Lorne

From:  E-HeathCareSolutions

Author: Categories: Ecosystem, Events
  1. R.J. Lewis
    July 15th, 2009 at 09:34 | #1
    Reply | Quote

    You’re welcome… but the real thanks goes to WPP/247realmedia for promoting, and to the producer of course for making the video and making us all laugh.

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