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A World on the Move: Strategies for Incorporating Mobile into Your Ad Business
Just when publishers thought that they had digital media under control, along came mobile. Suddenly, millions of consumers worldwide are accessing premium sites – which publishers spent millions of dollars optimizing for the computer screen – from screens that are the size of one’s palm. Many publishers have held off on adopting a mobile strategy [...]
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Serving Up Success with Ad Serving: 5 Key Monetization Benefits for Emerging Publishers
You’ve built a valuable, content-rich site that’s attracting a growing audience of readers. Now, you’d like to earn more for your site’s assets. What’s the best way to tap into the global pool of advertisers? On the one hand, you can partner with a monetization tool like Google AdSense. Doing so will soon provide a [...]
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Time to Amp Up Your Video Inventory?
Here at Operative, we often talk about the notion of being agnostic to ad formats. Actually, we’re a bit more than agnostic. In fact, you can describe us as huge fans of all ad formats, particularly video. A Trend on the Rise Video commerce has been spreading like wildfire ever since it was invented. Nothing [...]
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TV Has Gone Digital. So Why Aren’t Publishers Automating Their Digital Supply Chains?
As my colleague, Brian Beirne, recently pointed out in his blog post, “Thirty years ago, media buyers and sellers, with decades of experience under their belts, had advertising down to a science.” Inventory was relatively finite, and, therefore, pricing was driven largely by demand. Contrast that with the television “experience” of today. TV has morphed [...]
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Featured Content
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Webinar Rewind: “The State of Viewable Impressions”
On March 21st, Operative held the first of its “Throwback Thursday” webinars – a new series that follows critical industry topics to monitor trends and developments over time. The format is simple: We revisit key sound bites from webinars past to reflect on the state of the industry back then. Next, we assemble a panel [...]
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Are You Ready to Support Impression-Based TV Spots?
Thirty years ago, media options consisted of TV, print, radio, cinema and outdoor. Buyers and sellers, with decades of experience under their belts, had advertising down to a science. In the TV world, advertisers purchased TV spots based on audience size, as measured by the Gross Rating Point (GRP) metric. Shows aired at set times [...]
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Upcoming Webinar: “The State of Viewable Impressions”
Think viewability is just a flash in the pan? Think again. Fifteen years ago, when digital advertising was in its infancy, advertisers had no way of knowing if their ads were even seen. The CPM became the proof point, and the currency in which inventory was traded. But the true promise of digital advertising has [...]
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Webinar Rewind: How to Think Like a Marketer for Publishers
If you missed our recent webinar, How to Think Like a Marketer for Publishers, fear not! The on-demand version is now available, and it would make for a perfect pairing with a salad, sandwich or cup of soup during an upcoming lunch break. The discussion is led by Peter Cousins, Operative’s recently appointed CTO (and [...]
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“Advertising Effectiveness for Cross-Screen Models” Webinar Recap
On Thursday, February 28th, Operative’s SVP of Marketing, Matt Gay joined Jumptap’s Senior Director of Product, Matt Tengler in an IAB-hosed webinar titled “Advertising Effectiveness for Cross-Screen Model.” If you’ve missed it, or would like to hear it again, you can view the webinar below. The webinar features a frank discussion of the challenges [...]
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The Story of Ad Operations Assistance: From Errors to Efficiency
From high error rates to lengthy turn around times, the challenges of running operations internally can be daunting. Here’s the story of XYZ Media Company and the efficiency gains it received from outsourcing.